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<FONT COLOR="#000000">----------------</FONT>www.prehensile.com<FONT COLOR="#000000">----------------</FONT><br>
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<CENTER><IMG SRC="meatloomCLR.gif" ALT="LOOOMING!!!" WIDTH="418" HEIGHT="205"><BR>
<FONT FACE="ARIAL, HELVETICA"><FONT SIZE="6"><I>Marketing Miracle of the decade:</I><BR></FONT>
<FONT SIZE="8">Fruit of the Loom<BR></FONT></CENTER>
<FONT SIZE="5">
H</FONT>ow did these advertising wizards convince the homophobic consumers of our nation to cradle their manly organs in a binding piece of clothing with the word "Fruit" on it?!<BR>
I would have thought <B>"Meat of the Loom"</B> would be better targeted at the average American male.
Their actual marketing strategy was so bizzare it bordered on science fiction;<BR> <FONT SIZE="4" COLOR="#FF0000">They dressed up grown men in fruit costumes.</FONT> <BR>
What were these stoners thinking? I can only guess that they were shooting for that whole 70's "Lucy In the Sky with Diamonds" tie-dye market.<BR>
The Fruit of the Loom Company was able to prosper as a business using a man in a foam rubber bunch-of-grapes costume (including purple leggings) -This is <B>proof</B> that use of psychedelics was much higher in this country than experts thought.<BR>
<BR>
<FONT SIZE="5">A</FONT>nd I wonder what the campaign development process was like? What kind of ideas came up in the brainstorming session before they finally settled on <B>"Fruit of the Loom"</B><BR>
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<FONT SIZE="4" COLOR="#800000">Fruit of the Loins</FONT><BR>
<FONT SIZE="4" COLOR="#FF0000">Banana in my Briefs</FONT><BR>
<FONT SIZE="4" COLOR="#FF8040">Looming Fruit (In my Undies)</FONT><BR>
<FONT SIZE="4" COLOR="#00FF40">Fruity Panties</FONT><BR>
<FONT SIZE="4" COLOR="#008080">Fruit of the Looming Penis</FONT><BR>
<FONT SIZE="4" COLOR="#004080">Fruit Pants</FONT><BR>
<FONT SIZE="4" COLOR="#0080FF">Fruit Bowl Briefs</FONT><BR>
<FONT SIZE="4" COLOR="#800080">Fruit in the Room</FONT><BR>
<FONT SIZE="4" COLOR="#FF00FF">Fruit Salad in my Pants</FONT><BR>
<FONT SIZE="4" COLOR="#FF80FF">Crotch full of Produce</FONT><BR></CENTER>
<FONT SIZE="5">F</FONT>inally, and I wasn't going to bring this up, but have you ever wondered what a "loom" was?
If you look it up, you might first see the obvious definition and continue on your merry, ignorant way.
a "loom" can mean,<BR>
<FONT SIZE="+2"><TT>"A machine or device from which cloth is produced."</TT></FONT><BR><BR>
But the dictionary dweller with a veteran view of corporate conspiracy would look further.
There are 3 other definitions of "loom." Each equally frightening.
<UL><LI><FONT SIZE="+2"><TT>"To appear to the mind in a magnified and threatening form"</TT></FONT></LI>
<BR>This certainly gives weight to the psychedelic drug use/men in fruit costumes theory.
<LI>
<FONT SIZE="+2"><TT>"The shaft of an oar"</TT></FONT>
</LI>
<BR>Could the Phallic reference be more blatant?
<LI> L.O.O.M also stands for the <FONT SIZE="+2"><TT>"Loyal Order of Moose"</TT></FONT></LI>
<BR>No shit. Look it up.
</UL>
<BR><BR>
Actually, if you want to know the REAL history of the <B>Fruit of the Loom</B> logo, you can visit their corporate jugernaut website by <A HREF="http://www.fruit.com/logo/" target="parent">clicking here</A>.
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<font size=1> Copyright © 1997 Prehensile Tales.<br>
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<CENTER><tt> <FONT SIZE="3" COLOR="#FFAA55">d e s i g n <FONT SIZE="2"><A HREF="http://www.prehensile.com/halcyon/designby.htm" TARGET="_parent">by</A></FONT> h a l c y o n</FONT> </CENTER>
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